TIP! Contests can be used to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways.

Look at the current trends in the market to stay up to date with your page. Use this popular social media platform to your advantage! Keep all of these tips in mind so that you can create the most effective campaign possible on Facebook.

TIP! Any content published online should be linked to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer up discounts and prizes in return for having your customers like your Facebook page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

TIP! When using Facebook, think of it as a strong platform for sharing quality content. Facebook is for more than just idle conversation; it is a primary channel for content.

Be sure there is not too much spam on your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

TIP! One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will lower your marketing costs and increase the company profits in the long run.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

TIP! It is important to have a lot of followers when using Facebook as a marketing tool. Wait until you have a decent number of fans before you invest a lot of money in marketing.

Before you do anything else, you must build your audience. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

TIP! When marketing with Facebook, your whole intent is to boost sales. Set yourself a monthly sales goal when you start marketing on Facebook.

Remember the customers you already have. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Respect and reward your audience as much as you can. Doing so creates brand evangelists that will spread the word to others.

TIP! You don’t want to always assume that your absolute best option for marketing through social media is Facebook. It is a widely used platform, but depending on your target audience, another social media network may be a better choice.

Consider when it’s best to post on pages outside of your brand’s official pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. Be sure it is positive attention, though. Only post things that are worthy of posting. Don’t ever spam people.

TIP! One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page.

Make sure to give someone incentive if they “like” your page. Likes can get your Facebook page a lot of new attention. Think about offering something that is free and exclusive when they “Like” your page. It is something that you can give to everyone or offer a sweepstakes. The more benefit they receive, the quicker they will click that button.

TIP! Make a group dedicated to your business. Your customers can engage, get their questions answered and shop for everything they need all in one place.

Work hard to keep your Facebook fans informed. Regularly update your page, at least once a day. Be sure you have updates that are comprised of quality content that is actually helpful to readers.

TIP! Invest time and resources in your Facebook marketing campaign. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it.

Make sure your profile is updated. If there are any changes, make the changes on the profile page. Keep information accurate to enable customers to reach out to you. Also, you should make alterations to your profile weekly.

TIP! You may hit a few stumbling blocks when you first start into your Facebook marketing forays. Incorporate a Facebook button onto your page.

See if you can get customers to review your business on your Facebook page. Always welcome feedback from satisfied customers on your site. Having past customers post their experiences with your company on your Facebook page can help prospective customers make a decision.

TIP! Look for ways to establish yourself as a leader in your field. You can do much on Facebook to become a leader in a niche.

If you’re not able to stay online to share Facebook updates in a timely fashion, try to use a type of scheduling tool. Use a quality scheduler to post your updates at the same time each day. Test different tools until you find one that has all the features you need.

TIP! Work hard to keep your Facebook fans informed. You don’t want to overdo this.

Respond to all of the negative comments that you get on your site. If you ignore complaints, visitors will begin to think that you don’t care about improving quality or impressing them. When handled properly, folks are sure to admire the page and return often.

TIP! Encourage your clientele to write about their experiences with your company on your Facebook page. This will show the quality of your product and give you an idea of whether or not changes need to be made.

When it comes to Facebook marketing, you must treat it like any other type of marketing – you must know who you’re marketing to. Content that isn’t relevant to your audience will not boost your sales.

TIP! Keep in mind that having a lot of subscribers does not necessarily mean your campaign is successful. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends.

Try to stay on topic when posting to Facebook. If you are selling homes, you can talk about changes in tax rates. Do not post random videos like a dog chasing a cat; this will make your fans bored.

TIP! Facebook matchmaking can help you get the word out about your business. A company Facebook page is a great way to reach out to others and allow them to communicate.

Make sure that you have a solid marketing strategy when using Facebook. This can be an avenue to expose your product to the business world. When you fall short of your goals, make sure to change your strategy.

TIP! Always post an answer to any feedback on your Facebook page that is negative. If you ignore it, you are showing you don’t care how your customers feel.

Appeal to your current fans as well as potential clients. Someone who just enters the contest may not always stick around very long. All they want is the chance to win. Instead, approach it as a way to reward loyalty.

TIP! Don’t veer too far off-topic in your posts. For example, if you are a landscaper, posts about landscaping and plants are what will interest your followers.

When your customers and fans feel personally connected with your business, you gain their trust. Facebook is one of the key elements of a successful marketing plan. Speak about meals that you had with your family. Incorporate how you use your own products into that to give them some ideas that could lead to sales.

TIP! Never abandon Facebook just because results do not occur right away. As with anything else, it takes time for marketing to work, even on Facebook.

Avoid sending daily messages to your followers asking them to purchase something from you. This may be your end goal, but your followers don’t want to feel as if they are being sold to. Begging is not a great marketing technique and will be off-putting to followers.

TIP! Try to include pictures with your Facebook updates. People love pictures and they bring us all closer.

Marketing on Facebook is going to take more than a few minutes everyday. Facebook is a very large platform in itself. Many people are trying to do what you are doing. You will not be the only one in your industry using Facebook so it is important that you put in effort if you wish to succeed.

TIP! You shouldn’t be sending daily message reminders about purchasing products. You want to make profits, but customers do not like to be annoyed with frequent messages.

Talk to some young people about Facebook. It is important that you understand the platform. If you do not know how to navigate Facebook, you cannot use it to market your products. Talk to people who do understand it. These people can help you.

TIP! Try accepting submissions to earn more from the fans and use them on the website for promoting your company. For instance, ask your followers to submit pictures where they are using one of your products or services.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. Since Facebook has such a diverse group of users, the marketing potential is truly unlimited. Keep in mind what you’ve learned here to embark on a successful Facebook marketing campaign!

Read more about it on our Blog