TIP! Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or discounts to your users when they like your page.

Millions of people out there have a Facebook account. You are probably already one of them. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. Here are some useful tips for using Facebook to market your business.

TIP! Any online content that you publish should link to your Facebook page. Link post summaries of blog entries from your site onto Facebook.

Don’t neglect the audience you already have. In the rush to get new customers, many companies inadvertently take their old customers for granted. If your fans think you respect them, your marketing will be successful. This leads to engagement of your customers who can then spread the word to others.

TIP! You must have an attention-getting page so that your page is set apart from the rest. Use many colors and images relating to your product.

Host a giveaway to increase interest to your Facebook page. People like free stuff and may life your page for a chance to win something. You won’t lose much money, and you will be able to communicate more with your customers than before.

TIP! Keep your Facebook page from becoming covered with spam. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time.

Facebook marketing is all about eventually selling more of your product. To keep you on track, set short term sales goals. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. When you’re not getting results, change your strategy.

TIP! Always take the time to answer any questions and address any comments made to you through Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you.

Make sure your posts have value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Refrain from promoting your brand too much, as this can get frustrating.

TIP! Use the custom tabs on Facebook for greater efficiency. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information.

A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

TIP! Facebook advertisements can help your marketing goals. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate.

You should spend real time and energy on your Facebook marketing. Marketing on Facebook is no cake walk. You will never find success if you use someone that is already really busy to update your Facebook page. For the best results, you must provide the needed resources.

TIP! Keep your subscribers informed of what is going on in your company. This isn’t the same as posting five times daily, but do regular updates.

Try finding thoughtful leadership opportunities. Facebook can do a lot for building your leadership in a niche. Use every chance you have to provide answers to questions and comment on your topic. This gains exposure for the brand, which will lead to more fans.

TIP! Run a contest for the most likes your customers can get your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal.

Always allow people to comment on your page. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.

TIP! When studying Facebook marketing, make sure to look up negative tips and reports as well as positive ones. There are tons of examples out there.

Try your best to respond to each and every comment that you get. Do not neglect the messages directly on your page or your inbox. This takes lots of effort and work from you, but the users will appreciate the personal touch.

TIP! If you can’t share information daily, use a Facebook scheduling tool to do it for you. Find a quality tool and use it to share your updates when your subscribers are likely to be online.

Encourage your followers to interact with other members. If you find a conversation that was started on a post you’ve made, let people continue it. If you police your page and stop conversations that your followers are enjoying, they may resent you. Intervention should only come if something gets offensive.

TIP! Event sharing can be very important to your bottom line on Facebook. One example would be to create buzz with your followers by sharing an event about a trade show you are attending.

Make your Facebook page design similar to that of your website. For instance, use the same colors in both places. This will help people make the connection between your page and your brand. Your customers will not know what is going on if it is not at least similar.

TIP! You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. You want to have fans who want to buy from you and will share the content you post.

If you’re not able to stay online to share Facebook updates in a timely fashion, try to use a type of scheduling tool. Find a good tool that will post at the times when your followers tend to be online. Try testing various tools to see which one has the features that fulfill your needs.

TIP! Do you have your own store? Utilize Facebook’s check-in feature. Let fans update their status through checking into your store.

Keep in mind that having a lot of subscribers does not necessarily mean your campaign is successful. Target your marketing on Facebook towards your target demographic. Looking at the conversion rate can show you if your campaign is successful.

TIP! As with any marketing strategy, you must know your targeted Facebook audience. Content that isn’t relevant to your audience will not boost your sales.

For anyone with a retail location, utilizing the “check-in” option on Facebook is a great idea. Let customers update their own Facebook statuses by checking into the store. This option will spread the word about your store by informing friends of your followers who are not followers themselves.

TIP! Add images to your Facebook posts whenever possible. People love visuals, so doing so will aid your marketing campaign.

Use Facebook to help promote sales while building a list of friends. You may utilize coupons as a way to attract newer friends and promotional offers as a way to maintain relationships with existing ones. Keep the interest of old friends while you nurture your newer contacts.

TIP! Set goals for your marketing campaign. That might mean launching a new product or gaining a predetermined number of followers.

Hire someone to handle your Facebook page daily, ensuring that your marketing campaign gets all the attention it needs. Adding daily postings regarding special promotions or products will give folks a reminder of why they are fans of your business. Friends can share the posts you make, which in turn can be seen by their friends and shared.

TIP! Get your audience to share content with you on Facebook. When you have an idea you want to test out, ask for advice from your fans.

If you’re posting something onto Facebook, don’t stray from your topic too much. If you sell toaster waffles, talking about toasters is acceptable. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your fans.

TIP! You should think of the contests you hold as more about engaging your current fans more than just getting new ones. Fans that you get from holding the contest usually do not last long.

Put a Facebook plug-in on your website. Certain blogging formats allow you to integrate the element simply, but you can also do it with code. This plug-in will display a link to your page, a list of your subscribers or your latest updates.

TIP! Be thrifty in posting your updates to Facebook. Don’t push all your content in a single day; instead spread it out and keep your customers engaged.

Set some monthly goals for your Facebook marketing campaign. For example, you can use your Facebook page to promote new products or achieve a certain level of sales. If you are not meeting goals, try again.

TIP! Make your posts on Facebook focused, short and interesting. Make sure a quality picture that goes with the post is used.

Learn to use your Facebook audience for times when you need inspiration! Use suggestions from your audience if you are short of an idea. This will give you a good indication about whether or not your ideas will work.

TIP! Do not send daily messages that solicit sales. Although your page may be strictly dedicated to making money, your followers should never feel as if you are continuously selling to them.

Facebook marketing actually isn’t that hard, as long as you do some research and learn about the process. When you put these tips into practice, you’re going to discover that it’s easier than you thought and works better than you would have realized. Start now and watch your business grow.

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