While you might think that social media websites are a good way to keep in touch and have fun with your friends, another thing that they can do for you is provide you with good marketing. There are plenty of wrong ways to advertise using social media, however. Unless you’re doing it correctly, you’ll just be wasting time. Keep reading to find out how social networks can be used to develop your business.
Social media marketing is all about social networking, so you need to tie your different sites together within the same network. Insert links onto your blog so that readers have the option of following you through Twitter, Facebook, or YouTube. On your Twitter profile, include the URL for your blog and Facebook. If you put up a link for all of your sites this will create more exposure.
Offer special opportunities and discounts to those who follow you on social media. Encourage them with something they won’t be able to get from someone else. An example would be to have a contest that is exclusive to your social media followers. If this is not up your alley, offer a special deal if they choose to follow you. Social media websites are also a great way to make special announcements.
Figure out how much you want to engage with your customers. If you just want to drive sales, then advertise through social channels and keep it simple. If you’d like to take it a step further and mutually communicate with your potential buyers, again, a minimal approach is best. Introduce yourself with a simple hello. Rest assured that your potential buyers will get the ball rolling based on that.
Use the one-two punch of email marketing and social media marketing. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posed on these websites. This is also a great place to encourage users to join onto your newsletter.
Try playing games on Facebook. Creating a game that relates to and promotes your products or your industry isn’t too difficult. Some games even turn into viral phenomenons and are played by millions of users. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.
Like all social media content, videos should always have descriptive and interesting titles. Put keywords related to your product in the title. You’ll have more views if your audience thinks your videos are useful and if those videos come up with relevant keywords.
Who is your target audience? Learn why the customers use social networking, how long they use it each day and what types of content they prefer.
Social media can be a great platform for conducting market research for upcoming products or collecting customer feedback for products you’ve already launched. Your fans may enjoy helping you discover which new products or services your customers desire. They will give insight into exactly what they want and what they are looking for, and it is free.
If you have a Twitter account and someone follows it, make sure you return the favor. This helps to maintain a level of credibility with your potential customers. If demonstrates respect. It tells them that you don’t see yourself as somehow superior to them. Remember to send a tweet to any new followers; if they see that you are following them, they will be more likely to continue to follow you.
When do you get the most responses and re-tweets? Once you identify any patterns, adjust the time you send your tweets. For example, if you send messages through an automated service, you can make sure your tweets go out at the times when most of your followers are likely to be online.
Use your company’s Facebook page to hold contests and sweepstakes. Most consumers jump at the chance to win prizes or special offers. If you run a contest, you can build enthusiasm for your site and brand. This is also a good opportunity to talk about your latest products.
When you are marketing your products on Facebook, only include the most interesting, best selling items. Don’t post content merely to have content. Share those things that you think are of interest, exciting or factual. Write about things people will be interested in reading. Don’t waste people’s time with pointless quizzes or information-free updates.
Subscribe to the feeds of your followers. Do not give off the impression you cannot be bothered, when your friends and customers choose to follow you. People will enjoy the fact that you are willing to pay attention to them. While it only takes a click or two to follow another Twitter user, the effect is often overwhelmingly positive for the customers.
Blog subscription should be easy for anyone who wants to follow you. Don’t hide the subscribe button somewhere that no one will see it. Rather, put it in a location that makes it super easy for visitors to spot. Also, this helps the people with a slower Internet, who cannot load different pages to get to the button.
Use LinkedIn and connect it to your blog to increase your marketing prowess. You can expand your horizons quickly by adding a LinkedIn share button to the top of your blog. When your readers share you with their friends, even more attention comes your way. As you may potentially reach 100 million people, this can be a very successful form of marketing.
Regularly update your content and posts. Give contacts and readers information they can depend on and look forward to. Set up a schedule for your postings or perhaps you could enlist the help of a service that will automatically post for you. This can help you remain visible to your readers.
There are countless advantages of using social media marketing for your business. The major social networks boast hundreds of millions of accounts, and advertising your business’s products and services on these platforms allows you to sell things to each and every one of those people. Now that you’ve read this article, you know how to use social media to its fullest potential. Log on to your preferred social media site and get started!