TIP! Hold Facebook contests. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange.

If you own a business, Facebook can be a great way to advertise your products or services. Facebook is by far the most successful social media site on the planet, and companies are starting to use it in their marketing. If you want to get more exposure for your company, find out as much as you can about marketing on Facebook from this article.

TIP! Giveaways are a great method of drawing attention to your page. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility.

Posts about your business should always be professional. You can be a bit relaxed but make sure you are still professional. If you stay professional at all times then people are going to respect you and your business a lot more.

TIP! Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to set up the specific offer and then promote it on your page.

Consider creating a Facebook group rather than just a page. This can encourage subscribers to make a community online and communicate regularly. This will also give you the ability to inform your subscribers of updates.

TIP! Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

TIP! Build a solid fan base on Facebook to succeed with your marketing. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved.

Think about buying Facebook ads. You ad can be customized to be shown only to certain ages or genders. You can also work within a budget and do as much or as little as you would like. And best of all, you are not committed long term. Your ad can be taken down at any time.

TIP! Do not leave out people that are already fans. There are people that just want likes and then they forget about existing fans.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Customers tend not to follow such pages unless they actually need the item. Instead, invest your time in creating targeted Facebook ads.

TIP! You need to invest time and effort into your Facebook marketing campaign. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it.

It is important to get input from your fans. People will appreciate the gesture. Empowering them to make decisions is a great way to involve your community. Ask them what sort of topics they would like to read about on your blog, for instance.

TIP! Never turn off the function that allows people to post comments on your page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.

Make sure you try your best to give your brand a personality. If your posts are boring, they will assume your brand is, too. Show some personality, but stay professional.

TIP! Try posting professional photos on the Facebook page. These pictures need to make a great first impression.

Do not use the Facebook Update tool too often. This lets you send messages straight to all your followers. Only use it for very important events and news like an emergency, etc. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.

TIP! It is important to cultivate the relationship between you and your customers on Facebook. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time.

Allow your customers to rate the quality of your product. This will show the quality of your product and give you an idea of whether or not changes need to be made. Having customers that post what they experienced with your business onto you Facebook profile will assist potential customers when they want to decide whether or not to go with your company.

TIP! Run contests on occasion in order to get lots of “likes.” You can award the prize after a certain number is hit, for example.

If you are not able to post timely updates on your Facebook page, use a tool for scheduling. They post your content for you at preset times. Experiment a little with different options to see what works best for you.

TIP! Contests are a great way to increase interest in your page and your brand. For instance, have customers post pictures using your products.

Get involved with all of the conversations surrounding your page. This will encourage others to talk on your page. You can get the conversations started yourself; consider asking questions to get people talking. Once your followers start having a conversation, join them. The more you interact with others on your page, the more you are going to be seen as an individual entity rather than a faceless firm.

TIP! Understand your audience on Facebook. If you put up information that has nothing to do with your target market, it probably won’t help you make sales.

Ask your followers to share your page with friends. Offer an incentive if they do so, like a discount they can use the next time they buy something. You can hand out your incentives after your subscriber goal is met.

TIP! Facebook can help you increase your business as you get more and more followers. You can use the offer of coupons to new friends or promotions to those who have been with you for a long time.

Facebook is a great place to market your product or service. In many cases, you will be able to link two parties via Facebook. Don’t pass up the opportunity! Then you could end up at the center of an awesome story that they go on to tell for years. That’s excellent Facebook promotion.

TIP! Don’t forget to include your customers when your business celebrates milestones on Facebook! Send out a quick “thank you” to everyone on your friends list and announce the celebration on your main marketing page. If you keep people in the know about your business they will feel closer to you and may give you more business.

Stay positive in all posts that you write on your wall. If you post Facebook messages that look like they were put there by some type of bot, people will lose any interest they had in being a fan of yours.

TIP! Keep yourself updated on any new Facebook features. It’s important your campaign is updated, if subscribers start using new features when they are available.

Do not forget to include customers in your milestone celebrations on Facebook. Make sure to thank your followers for helping you reach that milestone. This will make your followers feel special and appreciated.

TIP! Don’t think of Facebook contests as a way to grab more fans, think of them as a way to engage your current fans. Any fans that you grab from a contest will more than likely be short-lived and not very engaged at all.

It takes time for you marketing campaign on Facebook to increase your sales. Nothing happens overnight and that includes success from marketing campaigns. Sales are driven by having a sizable audience that feels like it is engaged directly with your company. You will be rewarded for your efforts eventually.

TIP! Personal relationships with customers build trust. This is a key factor in social networking sites.

Your Facebook followers can be a very useful source of advice. For example, if you feel unsure about a marketing idea you would like to implement, ask your audience how they would feel about it. Once you ask for comments, you can be sure that your Facebook audience will give you the advice you need in short order.

Facebook Profile

TIP! Limit your posts to your Facebook page to once a day. If you post too much, people might feel overwhelmed.

When you create your Facebook profile, do it with search engine optimization in mind. Using identical keywords for site optimization and Facebook profile content is great for sharing back-links. The powerful keywords may enhance your chances of your Facebook page ranking higher in search results.

TIP! If you use your Facebook page to subscribe to other updates, make sure the pages you subscribe to are not connected with your competitors. Only subscribe to pages that put your brand in a good light.

You will gain your customers’ trust whenever they feel personally connected to you. This personal connection is crucial for every type of marketing, including Facebook. Go ahead and inform them of what you barbequed this last weekend. Show them how you used your products, too, and give them ideas which will entice them into buying.

TIP! Even if you have people visiting your Facebook page when they need more information about the business you’re running, they could still need to talk to you off the site too. That’s why you need to include all contact information.

Don’t save all the activity you do on Facebook to post in one day. Instead, you should spread out your content evenly. Whenever you overload too much information on people at one time, they may struggle to fully comprehend it. As a result, they may move on to something else.

Many companies are using Facebook to market today. If done right, the success can be massive. The advice here is a great start, so start using it today.

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