TIP! Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates.

Facebook is appealing because it reaches so many people and is so easy to use. Don’t blow Facebook off; instead, take advantage of the marketing opportunities it can give you. Read this article for more tips on Facebook marketing and what it can do for you!

TIP! Consider Facebook as a good way to share your content. This can be a formal tool to get your business on the map.

Try a giveaway as a way to boost your Facebook marketing. You can encourage buyers to join when you offer some free products to your regular subscribers. Update your Facebook page with the winners, and repeat this any time you want more fans.

TIP! Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. First, write a description of your offer.

Never neglect your existing base. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. In order to market using Facebook, your audience should feel respected. This will help them engage themselves in your brand.

TIP! One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes can get your Facebook page a lot of new attention. Think about offering something people are going to be interested in. You could give away a free sample or even a chance in a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.

Target Audience

TIP! Make sure that all of the content you post on your page is shareable. People will likely want to share your content.

Facebook isn’t necessarily the best choice for all companies. Although many people use Facebook, make sure that your target audience uses the site as well. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

TIP! Try finding thoughtful leadership opportunities. You can do much on Facebook to become a leader in a niche.

Personalize your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Though you should remain professional, be sure some personality is shown.

TIP! It is essential that you work on keeping followers updated via Facebook. Having said that, avoid posting numerous times per day.

Make a serious effort to keep the audience updated via your Facebook page. Regularly update your page, at least once a day. If your content is interesting, they’ll continue to read it.

TIP! Realize why you’re using a Facebook page. You don’t have a Facebook page just to have one.

Make sure you are posting professional photos on your Facebook page. These are a great way to show off your business. If your photos will be of personal nature, ensure that a high quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.

TIP! You should try posting professional photos on your Facebook page. They will really help raise the perception of your company.

Try your best to respond to each and every comment that you get. This includes ones in the inbox as well as on the page itself. This extra work will pay benefits down the road.

TIP! Schedule your updates through a tool if you can’t do it yourself on a regular basis. Use it to release posts at times that your followers will be checking your page.

See if any of your customers would want to post their reviews on your page. One of the best ways to encourage more interest in people who need your product is to show them how existing customers feel. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.

TIP! Create contests on Facebook geared towards getting your customer base interested and involved with your products or services. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products.

A scheduling tool may be of benefit if you are unable to get to Facebook at a particular time to make posts. Use this to update your status when your fans are normally online. Test drive different scheduling tools until you are able to find a tool that has what you need.

TIP! You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Try focusing on people that will buy from you.

Ask your customers to share the content that you post with other people. Offering an incentive such as a discount when they share will help you gain more subscribers. You can hand out your incentives after your subscriber goal is met.

TIP! Learn more about Facebook, so you can know more about how it functions. As you learn more about it, you are certain to better understand the features.

Keep in mind that having a lot of subscribers does not necessarily mean your campaign is successful. You want to have fans who want to buy from you and will share the content you post. Look to your conversion rate if you want to see how well your marketing campaign is doing.

TIP! If your schedule does not give you enough time to effectively manage the process, hire a professional who can do it properly. In order to succeed with Facebook marketing, it is crucial that your page is properly maintained.

If users leave bad feedback on the site, be certain you respond. People may get the idea you are only responsive to those who like you if you ignore it. If you handle them the right way, people will admire it and be more likely to work with you in the future.

TIP! For best results, hire a dedicated employee to tend to your Facebook and other social media accounts. You need daily interaction to keep people invested in you.

If you own a store, use Facebook’s check-in feature. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. You can reach your subscribers’ friends because they will notice where they checked in.

It can be hard to discern tone when reading Facebook, so remember that. Make sure that no post you write is ambiguous or seems computer-generated.

TIP! If you do not see any results right away, do not throw in the towel. Facebook is no different to any other business, you will not receive marketing greatness overnight.

Put a Facebook plug-in on your site. It shouldn’t be that hard to do if you research it a little. This will allow you to share your link on your page.

TIP! Your marketing campaign for Facebook should have some monthly goals. For example, you can use your Facebook page to promote new products or achieve a certain level of sales.

Learn about any new Facebook features. Your subscribers are probably going to use any new features Facebook has available, so it’s important that you do too. Don’t fear trying new features prior to knowing how interested the subscribers will be.

TIP! Make sure not to bombard your followers with posts all at the same time. Get space in between posting times.

Your Facebook posts shouldn’t be too lengthy or too boring. A high quality image should go hand-in-hand with your post. A well-chosen picture is better than just another boring update of your status. Always “like” the comments that are made by your followers.

TIP! Keep your Facebook posts engaging and concise. You should include pictures that will complement your posts.

Refrain from sending too many promotions to your customers. While making more money is your goal, people don’t like to be pressured into making purchases. If your products don’t sell themselves, you may be selling the wrong thing.

TIP! Don’t send daily sales messages to your fans. You want to make profits, but customers do not like to be annoyed with frequent messages.

Look into taking fan content submissions as a way to build up your promotion. Pictures of people using and enjoying your products is an example of one type of submission for which you may ask. In addition, having customer testimonials will make other people view you as a honest company, which will make them more likely to become customers themselves.

TIP! Allow your subscribers to get to know you better but do not share anything too personal on Facebook. Users should know where your store is, but it’s not a good idea for them to know where your personal address is.

Remind your fans that you adore and appreciate them once in a while. Post a limerick you’ve written about how awesome they are, or wish them a happy day when a holiday arrives. Free giveaways are also a great idea to show your appreciation.

TIP! There are many apps you can use in conjunction with your company’s Facebook page. EasyPromos is one example of an app which helps you post promotions on your page easily.

While Facebook is relatively new on the social media scene, its power to reach a very large audience is quite astounding. Instead of looking at it as a fad, you should be taking advantage of it now. Remember the tips you have read here so that you can best use Facebook in your marketing plan.

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