TIP! When you publish something on your website or other social media accounts, link to it from your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post.

Do you want your business exposed to millions of people? Are you aware that Facebook can assist you in this? The millions of users there are waiting for you to tell them all about your product or service.

TIP! You don’t necessarily need a page, a group may be better for you. A group allows everyone to interact and feel like they know one another.

Talk to your fans. Pay attention to any posts that people make. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

Professional Tone

TIP! Carefully choose your updates to create more interest. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable.

Always use a professional tone when posting on your business’s Facebook page. While social media is known for being more relaxed, your business should always come across in a professional way. Maintaining a professional tone will help people to regard your business with trust and respect.

TIP! A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers often come and go at random and will not be following posts.

You must have an attention-getting page so that your page is set apart from the rest. Add colors and pictures to your page. Plain pages don’t get the attention professional looking pages do.

TIP! Avoid posting updates that are irrelevant to your brand and customers. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Create the offer and then make sure to post it on the wall. Depending on the offer, you may even want to promote it to people who aren’t followers.

TIP! Ask people in your fan base to comment on your recent product decisions. This will encourage dialogue between customers.

Custom tabs can help you get more accomplished on your Facebook page. Tabs will give you the opportunity to organize information on your page. Deals, contests and promotions can be organized with their own tabs.

TIP! Leave the comment feature turned on to be sure that people can leave posts on your page. This is not a smart tactic to use to control inappropriate comments.

Don’t assume Facebook is the best place for you to market your business. This is an extremely popular network but some subcultures or age groups favor other sites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

TIP! Always establish a clear purpose for your Facebook page. Don’t create a Facebook page just because it is the hip thing to do.

Make a group just for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can alert the masses to a special deal you are running or a new product you have coming out. A Facebook page will allow you to get to better know and understand your customers.

TIP! It is essential that you nurture your relationship with others who you are interacting with on Facebook. Build strong and trusting relationships with those you interact with.

Don’t post updates that are dull and boring. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Utilize personal accounts in order to talk about personal endeavors.

TIP! Facilitate interaction between yourself and other fans. This will help keep the conversation going about your products and services.

Look for opportunities in leadership. Facebook is great for demonstrating your ability to be a niche leader. Be looking for all opportunities you can find to post comments using your expertise. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.

TIP! Your Facebook page should look like it is related to your webpage. For instance, if your site contains a lot of blue, be sure your Facebook page also does.

You must consistently feed relationships that you have on Facebook with others. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Also, reward those who are most loyal to you by offering them special promos and deals.

TIP! What doesn’t work with Facebook marketing? There are certain things you should avoid. You don’t have to look too far to find the examples you need.

Contests are something to keep your followers interested in your page. Discounts or free prizes are a good incentive. This will give you more subscribers and help grow your fan base.

TIP! Ask page followers to post reviews of your company on your Facebook page. People showing interest in your products are going to appreciate reviews left by others.

Regularly update your Facebook profile. If there are changes in your business, you should make these changes to your profile. That can be helpful to your customers, who want to know about your offerings. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.

TIP! If your business runs a store or outlet, you should enable the check-in capability on Facebook. This way when somebody visits your premises, they can post on Facebook that they have “checked-in” to your business.

Use a tool to post updates when scheduled. A good tool is essential so that you can update your page at the right times. Experiment a little with different options to see what works best for you.

TIP! If you’re strapped for time, you may want to hire someone who can manage your page. To see success, you will need to monitor your page regularly.

Engage in conversation on your page. Get your fans talking. You may start conversations yourself or use a question to spark chatter. Once you get your fans to talk you can speak back to them. The more you do that, the closer your followers will feel to you and the more likely they are to patronize your business.

TIP! Promote sales on Facebook while you build your list of friends and followers. Offer coupons and discounts to your existing, loyal customers.

Get your followers to share your brand’s content with friends. Offer a discount to everyone who shares an update with someone else. You could promise to provide coupon codes with everyone once a given number of shares are made.

TIP! Stay current with new features on Facebook. Your subscribers will likely be current with all the bells and whistles, and you should be too.

Event sharing is a good way to increase your business. When you attend a trade show you should create an event to share with anyone who follows and likes your page. Facebook can help remind everyone of the events for you.

TIP! Be thrifty in posting your updates to Facebook. Don’t push all your content in a single day; instead spread it out and keep your customers engaged.

If you have an outlet or store for your company, use Facebook’s check-in function. By doing this, whenever your customers check in, their Facebook status will automatically update. This is a great way to reach friends and family of the subscriber, as their friends are able to see that they visited your store.

Hiring Someone

TIP! If you can’t find content to share, you may want to try using Google Alerts. It helps you find posts and articles related to your industry.

If you are suffering from a time crunch and can’t oversee your page, then consider hiring someone to help. To be successful, you need to keep up with posts. Posting on a daily basis may be a challenge for some. The cost of hiring someone is often offset by your own time savings.

TIP! If you want to subscribe to the updates from another Facebook page, make sure it is not a brand against which you are competing. Pick out pages that make your brand have a more positive image.

You can still promote sales while increasing your fan base. You can use this platform to offer deals to your customers. If you don’t offer older friends any incentives, they’ll be less interested in your business and may un-friend you.

TIP! Though people may visit your business’s Facebook page so they can learn more details about you and your business, they also might want to contact you away from the site. This is why it is very important for you to list all of your information.

To ensure your Facebook marketing is getting the proper attention, consider hiring a professional to ensure your Facebook page is in order. It’s not easy to stay on top of daily updates, but it is important for customers to see this content. Friends can share the posts you make, which in turn can be seen by their friends and shared.

TIP! Facebook should be posted to regularly. It’s not enough to come up with a page and get people to like it.

Tapping into Facebook to market your business can really pay off big. There are lots of folks in Facebook-land, and they may be interested in learning what you are all about. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. Understand that there is no limit to your success.

Read more about it on our Blog