Facebook Marketing 101: Everything You Need To Know
The appeal of Facebook comes from a diverse base of audience and the simplicity of usage. Don’t ignore it, use it to your advantage! Read through this article if you wish to learn more about Facebook marketing and how to use it to your advantage.
Offering contests is an effective way to increase your fan base. Offer up discounts and prizes in return for having your customers like your Facebook page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. When you keep a professional tone, you are respected more by customers.
Facebook is a great way to share your content. It’s for more than sharing photos and playing games. Treat it as such. You can even use Facebook to promote your articles or blog posts. You’ll find that Facebook tends to drive a lot of traffic!
Use custom tabs to make your Facebook page more efficient. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, if you have a contest going, a tab for that can be included.
You must build a healthy Facebook fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that number, your conversion rates will soar.
Be careful about posting about your own business away from your personal pages. Posting on Facebook pages that are not your own can get you a lot of attention. You need to make sure it is good attention. Only post when you have valuable information to share. Don’t resort to spam.
Try offering exclusives when people “like” your page. If someone likes your page it will get you a ton of exposure. Consider offering people something free and exclusive if they like your page. You can also enter them into a contest if they like your page. Making it lucrative can work well for you.
Always answer comments and posts that show up on your Wall. This will show that you care about what they have to say. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Allow interested parties to sign up via your Facebook page. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. You could have a contest, or just give away a freebie.
Ask followers for insights on how to improve your business. Customers love to feel important. It’s a wise choice to have your community involved in your basic decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.
You might have trouble when you first start marketing your business through Facebook. One way to begin is by placing the Facebook button on your site. That lets people know you’re now active on Facebook. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.
Make sure you are posting professional photos on your Facebook page. This gives people a professional impression of your business. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.
The design of your Facebook page should be similar to your website’s design. Match things like color palette between the sites. It will make people think your page is related to the brand you represent. If you make it too different then people may start to get confused about it.
Be careful about how often you use Facebook Update. It enables you to put a message out to everyone that likes your page. So make sure to use it only when you have important news. It’s not intended to spam your fans!
Ask customers to submit reviews and post them on your wall. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Having your past customers share their experiences will allow prospective customers to make an informed decision.
Participate in conversations that develop on the Facebook page. Your aim is to get your followers to “talk” to each other. You may want to speak with them if they start the conversation, or you can ask them all a question. Take part in the conversation once you get a few reactions. This kind of personal interaction can help form a bond with your clients, turning Facebook fans into life-long customers or clients.
Event sharing is a great feature of Facebook. Create an event whenever you plan to do something, such as showing up at a trade show. Facebook automatically reminds your customers of the event.
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. You should focus on targeting Facebook users who are likely to purchase your products or share your content with their friends. Conversion rates are what is key to measuring success.
As with any marketing strategy, you must know your targeted Facebook audience. Your subscribers will lose interest in your campaign if you share content not adapted to your target audience.
If you’re posting something onto Facebook, don’t stray from your topic too much. If you run a security company, for instance, posting about crime rates in your area is useful and relevant to your readers. It would not be relevant to post about your cat’s latest misadventures, though. Customers would likely tune out.
Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. Do not overlook the ways it can promote your business, but use it to your advantage. The tips here will show you how to get the most out of your Facebook marketing efforts.