TIP! Consider holding online contests as a means of your Facebook marketing plan. Provide people with prizes and discounts for liking your page.

You may have heard that it’s important to use Facebook marketing to expand your business. If you are not sure exactly what that means, do not panic. This article will tell you everything you need to know in order to run a successful Facebook campaign and attract the customers you need.

TIP! Make your page stick out. Use many colors and images relating to your product.

Consider holding online contests as a means of your Facebook marketing plan. You could throw a photo contest, for instance, with customers using your product in unusual ways. Follow through with your prizes and discounts, or you will lose customers.

TIP! Always be sure that you’re answering things when people ask you questions or leave you comments. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require.

Always respond to comments written about you or to you on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to all your subscribers, particularly those that have questions and/or concerns.

TIP! Hold a giveaway promotion to get more followers. People like free stuff and may life your page for a chance to win something.

You must have an attention-getting page so that your page is set apart from the rest. You may do this through your choice of page color and the addition of graphics. You can attract more followers with an attractive page.

TIP! Increased product sales are the primary purpose of a Facebook marketing campaign. Set monthly sales goals for yourself.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will lower your costs and increase profits in the long run.

TIP! Never share updates that don’t relate to your field. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them.

Never neglect your existing base. There are people that just want likes and then they forget about existing fans. Your audience must feel respected. These customers can champion your brand if you engage them effectively.

TIP! All your content needs to be “Share”-able. You will want to share information with as many people as possible.

Free giveaways are some of the best tactics for your marketing plan. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. This will help you to communicate more often with potential clients.

TIP! Be sure to establish a personality for your brand. If you make a bunch of posts that aren’t interesting them people will associate that with your brand.

Offer a reward for someone liking your page. The more likes you have, the more attention your page will get. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes prize or something offered to everyone. If they want the item you’re giving away, they won’t mind subscribing to your page.

TIP! Look for leadership opportunities. Facebook can help you build your authority online in your niche.

Always answer comments and posts that show up on your Wall. Doing so helps you develop a good reputation. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

TIP! Don’t use sub-standard photos when you are adding them to a Facebook page. These are a great way to show off your business.

Facebook marketing is all about eventually selling more of your product. Thus, you should try to set achievable goals each month. Getting a lot of likes on your page does not mean much if it does not translate into sales. Try switching your strategy if you’re not seeing an uptick in business.

TIP! Update you profile regularly. It is important to keep your customers informed of changes.

Do not talk about things that you cannot connect with your brand. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Your personal account should be used if you have personal things you want to talk with people about.

TIP! Use Facebook’s Update ability sparingly. Updating lets you deliver messages to all of your subscribers.

Ask followers for insights on how to improve your business. Customers love to feel important. There is nothing better than involving your fans in some of your business decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.

Always allow comments on your Facebook page. Not allowing your customers to post causes them to think that you don’t care about their opinions.

TIP! Try to make love connections on Facebook against the backdrop of your brand. At some point, you may get an opportunity to help a couple meet on Facebook.

Always nurture the relationships on Facebook that you have with those you have a chance to interact with. You have to invest in your fan base by taking the time to communicate with them. A good way to strengthen relationships is by always offering fresh and helpful content. Make sure you periodically run a contest or promotion to reward your most loyal followers.

TIP! If you own a store, take a look at the “check-in” feature on Facebook. Allow users to update their status when they check in at your place of business.

Brand your Facebook page like you do your website. You should match your webpage colors to those on the wall of your facebook site. This can help people connect your page with our brand. If the color schemes are completely different, people may think it is a different company with the same name.

TIP! When posting to your Facebook page, don’t go too far off topic. If you sell toaster waffles, talking about toasters is acceptable.

Encourage customers to share reviews of your products or services on your page. People that are interested in your business will also be interested to hear what others have to say. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.

TIP! If you have a site besides Facebook, add a plug-in for Facebook. If you blog, this is very easy.

Understand that just because you have lots of subscribers, it doesn’t always translate to a more successful business. You need to figure out how to get in touch with potential customers that are likely to respond well to your products. The key barometer of your campaign’s success is that all-important conversion rate.

TIP! Learn to use your Facebook audience for times when you need inspiration! For example, if you don’t know if an idea is any good for marketing purposes, see what your followers think about it. You can get some great advice this way.

Facebook matchmaking a great way to market. This will help to increase traffic and bring people together. Do it. Your brand will at the forefront of a story that two people will tell their friends. This is a good way to promote.

TIP! You shouldn’t be sending daily message reminders about purchasing products. While you certainly have a goal of increasing profits, doing this can turn people off quickly.

It is important that you learn all you can about Facebook. When you understand everything there is to know about it, you will be more able to take full advantage of its features. The Facebook help center is a wealth of information when you need questions answered. This advantage will pay off for you.

Hire Someone

TIP! If you want to get updates from various Facebook pages, be sure that you’re not subscribed to your competitor’s pages. Pick out pages that make your brand have a more positive image.

If you’re strapped for time, you may want to hire someone who can manage your page. Make sure that all posts are receiving prompt attention on a regular basis. Posting at least once a day can really be difficult for some people. You will have to pay more to hire someone to manage your page, but doing so is often worthwhile.

TIP! You want your followers to feel personally connected to you and your brand, but you don’t want to go overboard with sharing personal information. Keep your personal phone number and address off of Facebook, but provide them with business information that you might have.

Use a photograph with every update you post on Facebook. Marketing works best when your customers can relate to your message, and nothing can help you with this more than pictures. Use your employees, products and other subjects to emphasize the message in your updates and make a greater impression on your readers.

TIP! Regularly post status updates. Success is more than likes on a static page.

You should be less hesitant about plunging into Facebook marketing now that you have read this piece. Get involved in Facebook now, and put those tips into good use. The sooner you use Facebook, the sooner you can attract customers. Begin today!

Read more about it on our Blog