Facebook Marketing: Social Media Darling Or Devil?
As a marketing platform, Facebook is available to any business in any part of the world. It is possible to use it to reach all sorts of demographics all over the globe. The tips included here will help you understand Facebook marketing a little more.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You will have to closely monitor your wall and watch for @ messages pertaining to you. Respond to concerns, especially when it is a direct question or product concern.
Creating a contest for your Facebook page is something that you can have some success with. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Announce winners on your page and repeat as necessary.
Building a fan base is the first step in marketing through Facebook. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After you have developed a fan base, you can begin marketing your products by increasing your investment.
Know when you should and shouldn’t post on other walls. Posting on another page gets attention. You’ll want to make sure that the attention you get is the type that you want. Only post things that are worthy of posting. Spamming is something you should never do.
Be judicious about your updates. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Updates must be engaging and helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
Make sure you always answer posts and comments on your wall. Respond to those who have taken the time to contact you. You should consider a Facebook post like an email or a telephone call.
All posts must have great value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. You don’t want to “sell” your customers too often because this will irritate them.
Have a place on your page where people can sign up or subscribe. You can provide incentives for people to do so, which will make communication easier going forward. You can give a prize for signing up, or require registration to enter a contest.
Ask followers for insights on how to improve your business. People like to feel that their opinions are important and valued. You can tap into this by having your community help you with some decisions. You may also want to ask what they want to know more about.
Leave the comment feature turned on to be sure that people can leave posts on your page. This will show that you are interested in what people have to say at all times.
Realize why you’re using a Facebook page. Never be a Facebook user for no reason. Did you create your page as a way to engage customers? Is it so you can read their communications to you? Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.
Make sure any photos you post on Facebook are professional. They will really help raise the perception of your company. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Ask customers if they’ll post their reviews on your actual Facebook profile. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.
A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. Find a good tool that will post at the times when your followers tend to be online. You might have to find the one that will work right for you.
Participate in conversations that develop on the Facebook page. Your aim is to get your followers to “talk” to each other. You may start conversations yourself or use a question to spark chatter. Once your audience is communicating, don’t be a bystander. Get more involved too. This will show them that you’re human, which will benefit your business.
The number of Likes on your page doesn’t affect its success necessarily. You need to target those users most likely to want your products and share information with others. View your conversion rates to gauge how well your marketing efforts are working.
If you’re not able to make time to update your Facebook page, consider hiring someone else to do it. To see success, you will need to monitor your page regularly. Some people find it difficult to even post once per day. Although it will cost money for you to hire another person to do this, you may find out that this extra cost is necessary.
Keep in mind that tone is difficult to read in a post. If your writing style sounds like a bot, this is the kiss of death, as your follower count will drop like a rock.
When you post an update, include a photo. People love pictures and they bring us all closer. There are plenty of possible photo subjects, including your products, your employees and objects that are relevant to your field. These pictures augment the message and increase its impact.
Be cautious about what you allow to be posted on your Facebook page. It is easy for an anonymous individual to make disparaging remarks on your Facebook page that could have negative impacts on your business. It is essential to remove negative comments quickly to safeguard the trust in your brand.
There are a lot of ways to interact with people on Facebook, so it is important for you to figure out what works best for your business. Fortunately, this article has taught you what the experts do. Now you just have to start using them in your campaigns!