Facebook Marketing: Social Media Darling Or Devil?
When you market on Facebook, you get an easy-to-use interface and a large, potential audience. It is so much more than a place to catch up with friends. Keep reading to learn more about marketing through Facebook.
Try putting out some Facebook ads for your business. Normal posting only adds so much when it comes to promoting services and products. To get real reach into your channel, you are going to want to purchase some Facebook ads. Facebook ads are cheap, and they can be quite effective.
Don’t neglect the audience you already have. There are people that just want likes and then they forget about existing fans. Your audience should feel respected. This will help them engage themselves in your brand.
Companies like car dealers may not need a page on Facebook for their business. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use Facebook advertisements as an alternative in such cases.
Your posts should include valuable content. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Do not talk about things that you cannot connect with your brand. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Keep the business and personal pages separate so you can focus on your business better.
Try to put some personality in your brand. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. While you do want to convey your brand personality, you must keep everything professional.
Leadership opportunities are something you should be looking for. Facebook is something you can use to your advantage if you want to build leadership within your niche. Look for any chances to comment or answer questions about topics you are familiar with. You will find new followers and showcase your brand to hundreds of potential customers.
Work hard to keep your Facebook fans informed. This isn’t the same as posting five times daily, but do regular updates. Your updates should provide valuable, fresh content that your customers are interested in.
Do not turn off comments; your fans need to tell you how they feel. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Nurture your relationship with followers on your company’s page. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Also, reward those who are most loyal to you by offering them special promos and deals.
Respond to any comments you get. This means inbox messages and comments on your page. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
Run an occasional competition or contest for getting a certain number of Likes to your page. Offer discounts or freebies once you get a sufficient amount of likes. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
Understand what tactics to avoid when it comes to Facebook marketing. There are tons of examples of what to do, as well as what not to do. You can learn as much from others’ mistakes as you can from their successes. Learn what you should not do.
If you are not able to post timely updates on your Facebook page, use a tool for scheduling. This allows you to share information to subscribers who are on the computer. Explore various tools to find the best one for your needs.
Post on a variety of topics, but all within your niche. Your content should be brand related, but you definitely don’t want to get boring. This will help improve your credibility with fans. You could solicit and post pictures or ask for opinions.
Get a contest going to stir up enthusiasm for your product. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. A winner will be chosen at the end of the contest.
If you have an outlet or store for your company, use Facebook’s check-in function. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. This allows you to market to friends of your fans since they’ll see when their friends check in.
If you cannot give your Facebook page daily attention, then hire someone who can. If you do not have the time or desire to update your page, someone else can do it. When you post something, it can be shared by your customers which means that more people will see it.
When you’re celebrating milestones, celebrate with your fans. Send out a quick “thank you” to everyone on your friends list and announce the celebration on your main marketing page. Keep them updated to make them feel like they’re closer to the business and to boost more sales.
Allow your new Facebook campaign sufficient time to expand and bring in new business. Effective marketing campaigns need time to grow into sales for your company. You have to build your fan base, create great content and then market effectively to boost sales. This will lead to a lot of profit over time.
Even though it’s fairly new, Facebook marketing has massive potential. Don’t overlook this opportunity, make the most out of it. These tips will ensure that you get the most out of Facebook for your business.