Facebook Marketing Tips That Everyone Should Know
Do you want to market online? Does your experience include Facebook? Are you someone who is into traditional marketing that needs to know more about Facebook? The tips you are about to learn will improve your skills while using Facebook marketing.
Organize some sort of giveaway to gain attention on your Facebook page. Encourage people to subscribe by giving something away to some of them. Put the list of winners on your wall, and keep doing this every time you have a contest.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Irregular customer interaction also means they will be quite uninterested in your postings. Try getting into Facebook ads that are targeted instead.
The idea of marketing on Facebook is to get more business for your company. Because of this, you need to establish monthly sales goals. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you don’t reach your goal, reevaluate what you are doing.
Be sure your posts are valuable. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. You don’t want to “sell” your customers too often because this will irritate them.
It may not be the case that the Facebook medium is your best marketing option. This network is extremely popular, but some age groups or subcultures prefer other sites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Make a Facebook group for your brand or business. This could be a place where your business could field questions and encourage customers to interact with one another. You may inform you audience about deals and give them other relevant information. This is also an excellent way to learn more about your target audience.
Ask people in your fan base to comment on your recent product decisions. People like to feel that their opinions are important and valued. You can tap into this by having your community help you with some decisions. You may also want to ask what they want to know more about.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. If they like you on Facebook, you can notify them quickly about what is going on with your company.
Keep your followers updated regularly on Facebook. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Postings should be informative, short and engaging to keep the interest of your customers.
Put pictures on your Facebook wall, but make sure they are professional. These photos need to have something to do with your business. If you want to use personal pictures, be certain to use great cameras and only post positive images.
Run a contest every now and then to see who can get the most likes for your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
Brand your Facebook page like you do your website. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. It helps people relate your brand to your page. When the two are unalike, people will be confused.
Keep your profile updated. When things change with the business, make sure that is reflected in the profile page. If someone is looking to find you, they’ll want to find the most current information. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
Make sure you interact with customers on your page. Strike up a chat with your followers. You could even consider asking a question to help get the conversation humming. Once you get a conversation going, join in. When you talk and share in the conversation, they will start to view your company as a person and will be more likely to use you when they need what you have to offer.
Create contests on Facebook geared towards getting your customer base interested and involved with your products or services. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. Then, when the contest comes to an end, you can choose a person to win some prize.
Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. For instance, if you’re planning on attending a trade show, create an event and show your fans where you are going. Use Facebook’s power to connect with your customers.
Stay positive in all posts that you write on your wall. If your messages seem robotic, folks won’t be interested in your or your business.
Your Facebook contacts are a great way to increase sales. Offer coupons or discounts to new or loyal friends. If you only give your new followers something, there is no reason for people to stay with you in the long term.
Focus on your subject matter when you enter the posts on your Facebook page. If you are a realtor, try posting some current news topics about that. However, posting youtube videos of the Harlem Shake is not relevant and may put off your fans and followers.
This article can help anyone market their business through Facebook. Only if the suggestions are put to use though! Get your campaign started today by applying this advice.