TIP! Contests are a good way to market and get new followers on Facebook. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange.

Does your business have a Facebook page? If not, you are neglecting lots of potential customers. If you do, do all the proper things to get to those clients and avoid doing anything that will be annoying to them. Continue reading for some great advice about Facebook marketing.

TIP! A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name.

Reply to any comments left on your wall. Therefore, you will need to pay attention to all postings received. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

TIP! Make sure that all content you publish online is at least linked to from your Facebook. If you write a blog, make sure that new posts appear on Facebook.

Creating a contest for your Facebook page is something that you can have some success with. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

TIP! You don’t necessarily need a page, a group may be better for you. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other.

Never ignore a message that someone sends you. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. When you already have an answer available on your website, link to it.

TIP! Never neglect your existing base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page.

Improve the Facebook marketing interface of your page using custom tabs. This organizes your information and keeps your site professional. Deals, contests and promotions can be organized with their own tabs.

Custom audiences allows you to personalize the emails that you send. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

TIP! Give away free items on your Facebook page. Give something away a winner picked from you followers.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Try making your ads on Facebook.

TIP! Carefully consider any updates you plan to post. If your updates have no value, your subscribers will lose interest fast.

Take the time to reply to comments or posts on your wall. Doing so helps you develop a good reputation. Facebook is similar to a phone call, you would respond to that, right?

TIP! Don’t think that Facebook is the only place that people go for social media purposes. While Facebook is wildly popular, each demographic has its preferred social site.

Be sure that you’re making posts that have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

TIP! Don’t share updates that have no direct relation to your own content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics.

It’s very important that you inform your target audience through Facebook. That doesn’t mean that you should post multiple times a day; regular updates will do. If your content is interesting, they’ll continue to read it.

TIP! It is important to get input from your fans. People love feeling important and in-the-know.

Encourage your fans to post content on your page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.

TIP! Make it where your fans can share on your page. Providing useful information on the page will cause people to share that information with their friends.

Try posting professional photos on the Facebook page. You want your followers to equate your business with professionalism, not amateur hour. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.

TIP! Respond to the questions and comments on your Facebook page. This refers to comments left on the page and those you receive in your inbox.

Respond to all comments that are left for you. Both comments posted publicly and those directed to you via email are worth responding to. You’ll have to put in some effort, but fans will love the personal touch.

TIP! One way to get the likes count on your page up is to occasionally throw contests. Offer a prize to be handed out after your goal is met.

Run some competitions from time to time to get a certain amount of “Likes” on your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This strategy will increase your subscribers.

TIP! Get customers to use your Facebook profile to put up reviews. People that are interested in your business will also be interested to hear what others have to say.

Get customers to use your Facebook profile to put up reviews. People interested in your wares will want to know what others think. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.

TIP! There are tools that can help you schedule if you are not online to post. Use it to release posts at times that your followers will be checking your page.

You should be able to create a lot of relevant content that is unique and full of variety. Brand-related content is great, but can get tedious. This will help improve your credibility with fans. You can always ask your customers to post their thoughts and photos.

TIP! Remember that a large number of followers do not always mean your Facebook campaign was successful. You need to gear your marketing efforts towards people who are actually going to purchase your goods and/or services.

Share as many events as you can on Facebook. One example would be to create buzz with your followers by sharing an event about a trade show you are attending. Facebook automatically reminds your customers of the event.

TIP! Learn about Facebook and how it works. Your results will be more powerful when you take the time to learn and understand how the features work.

Just like any other type of marketing, you have to know what kinds of people to target when you’re marketing on Facebook. Content that isn’t relevant to your audience will not boost your sales.

TIP! If you have other folks posting on your Facebook page, make sure their style and strategy is consistent with yours. Your campaign should be consistent yet open to change in order to be successful.

When you post an update, include a photo. Relating to your customer base is job number one in marketing, and nothing relates to customers like photographs. Use products, your employees, customers or any other appropriate image to get your point across.

TIP! Keep yourself updated on any new Facebook features. Your marketing should adopt the latest features that are likely to be used by your target audience.

Give your campaign some time to get off the ground. You cannot expect to be successful immediately. The key to increasing sales through Facebook is to expand your followers by offering valuable information and compelling reasons to purchase your products. You’ll be rewarded for your effort.

TIP! You can develop trust with customers by making them feel connected with your company. This is vital to all marketing, even Facebook.

Let your followers know how much they matter to you. Share holiday wishes or funny pictures with them to make them laugh. Additionally, using free giveaways and handing out free samples or coupons is another way to show your appreciation to your fans.

TIP! Ask your fans for advice on how to improve your company. You could ask them for videos of them using your products, for example.

Information about current events related to your industry is one source of content. If new technology is developed that you know your customers have an interest in, post an article about this topic. If you sell sports equipment, feel free to post about who won a certain sporting event.

TIP! While your Facebook page may provide additional details regarding your business, alternative methods of contact should be on display. That is why you have to link to your other pages and list other pertinent contact information.

While you want your Facebook page to be personable, you don’t want to give out too much information. Followers may need to know when you will be at your office; however, they do not need your home address or telephone number.

TIP! You should keep your profile picture fresh. This photo must represent who you are and what you do; keep it interesting by changing it once in a while.

Add value to your Facebook page by incorporating some of the handy ready-made apps you can use. For example, EasyPromos gives you the ability to easily add promotions to your page without a great deal of work on your part. There are many apps that will allow you to change up your page or allow you to get customer feedback.

TIP! When it comes to Facebook marketing, remember to always be professional. Don’t assume that you can be more casual in your writing just because you are engaging your audience on a social media website.

If you’re not already using Facebook to promote your business, you probably will now. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. Even if you’re already using Facebook, you can improve things. Use what you’ve learned here to guide you along the way.

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