How To Use Facebook Marketing To Your Advantage
There is a whole new marketing world waiting on Facebook, so where are you? Do you want to improve your marketing strategy? Do you want to find advice which actually works? If you do, this article is all you need to make a simple and effective marketing campaign.
Always reply to comments posted on your wall to give followers a sense of connection with you. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Make sure to respond to both positive and negative feedback.
Host a giveaway to get some extra attention for your presence on Facebook. Offer entries in return for liking your page. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Be sure that all of your online content is linked to and from Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Try to use Facebook ads. Posting on your page only goes so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are inexpensive and can pack quite a marketing punch.
Think of Facebook as a way to share content. Facebook isn’t just for chitchat, it can also be a serious content platform. It should be thought of in this way. Cross promote information between your official website, blog and Facebook. You will see that Facebook really can drive a great deal of traffic.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and switch it to Promoted Post via your Wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Always answer all the questions and comments sent to you via Facebook. Thank them for contacting you, and give them a great answer. Share links to articles if they answer questions posed on your site.
It can be helpful to be active on other Facebook pages instead of just your own. You can gain attention from others’ Facebook pages. It needs to be positive attention. If you have something good to say you can post on other pages. Do not spam other pages.
When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Thus, you should set incremental monetary goals for your company. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. You should think about changing your strategy if you do not see an increase in your business.
Facebook is not necessarily the best place for your marketing. There are other social media platforms. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
Hide some of your page’s content from those who haven’t Liked the page yet. When only followers can see certain parts of your page, it will make visitors want to become followers. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Don’t share irrelevant updates. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Utilize personal accounts in order to talk about personal endeavors.
Be sure to establish a personality for your brand. This will give you credibility and a sense of individuality. Show off a bit, but stay professional.
Make a serious effort to keep the audience updated via your Facebook page. Do not post more than five times a day with updates. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.
Don’t overuse the Update utility. It can be used to send a direct message to those following your page. Use this for important updates and events only. You should not use this feature to promote your products; only use it to inform them of important happenings.
Ask your visitors to share your page among their friends. Offer a discount to everyone who shares an update with someone else. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. For instance, if you have a cake baking business, then you can invite people to like your business page by creating an event. And Facebook will even send out a reminder!
If you are not the only one posting content on the official Facebook page of your brand, make sure everyone follows a similar strategy. Consistency is something you have to keep in mind if you want your campaign to do well. If needed, you can prepare updates in advance.
Include a Facebook plug-in on your website. It shouldn’t be that hard to do if you research it a little. Use the plug-in to link to your Facebook page, list your subscribers, or provide updates.
Get your audience to share content with you on Facebook. If you are unsure about a marketing idea, ask for advice. This will give you a good indication about whether or not your ideas will work.
Marketing changes all the time. All you can do is take advantage of expert tips such as those found above. If you apply the tips you’ve just read, you’ll soon see that Facebook marketing can be a very successful way to market your business. Your company will get a real boost.