Interested In Video Marketing? Read This First
If you want better sales and better business overall, you can’t go wrong with videos. If you wish to completely make use of video marketing, it’s essential that you possess knowledge on the subject. You will find that this article is a great starting point that you can use to get your campaign implemented.
For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. This helps those customers that have been having trouble and promotes the product to future customers.
Don’t be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. It is a good idea if it is within the actual video player. Doing it this way will keep the link with the video just in case someone shares or embeds it.
As you create content for video marketing purposes, try not to obsess about production values. Many times you will not get a great return on a very large investment. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.
Keep your videos consistent to get the best results. Videos that are funny can actually be quite effective. Take into consideration the item you are marketing and the audience you intend to reach. These factors should strongly influence the approach you take with all marketing videos for your business.
In video marketing you have a very short time frame to capture your viewers attention. The first 10 to 15 seconds of each video should be the strongest. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.
If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you plan on giving a public speech, ensure someone is there to record it.
You will benefit from working with a team. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Just be sure to give credit where credit is due. People love to see their name in print.
Honesty is key to connecting with people. If you’re making a video, do it truthfully. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!
To make a good video, do not assume that you need high production value. You do not need professional equipment; just make sure you keep focused and balanced when shooting. You don’t need fancy scripts or tons of confidence. Speak directly to the camera and be yourself. You may not have to do this. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
Do not ignore the analytics for your video content. You’ll be able to check out how many people have seen your video and where they’re from too. These details can lead you to better understand where your target audience can be reached.
Try to center your videos around a single topic and stay focused. Trying to wing it may make it more difficult to stay on course with your content. Using a guide to help keep you on track and focused can really be a lifesaver. Being focused is going to help you have video marketing success.
You cannot just put videos online and think they’ll go viral overnight. You must promote it via social media, your website and by emailing family and friends. You need to get the word out that your video exists.
If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. Better yet, place the link within the video itself. When you do this, the link will follow the video regardless of where it is embedded or shared.
Make sure you share your videos! Distribute it to any of your email contacts who might be interested. Add a blog posting on your website that discusses it. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Post your videos on YouTube and other forms of social media, such as Facebook and Twitter. Tell people!
Always carry a video camera when attending trade shows, conventions or other industry events. You may be able to get some great footage there. If you are speaking at the event, have someone film your talk.
If you decide to post a video onto YouTube, you need to be moderating the comments. Many viewers use others’ comments to form their own opinions of the clip, and seeing offensive, negative or spam comments can spell disaster for your campaign. If things get too out of hand, you should just disable comments altogether.
With any video that you make, it is important to have your viewers respond in some way. Call them to action. You can ask your viewers to click a link to an opt-in mailing list form, for instance. In order for this powerful approach to work, you must make the process simple and transparent for the viewers.
Music is important in videos. If you think for a minute about commercials, you’ll understand that music adds energy to videos. Think of appropriate music and incorporate it into your video. This will convert more customers in the long run. This is also a good way to replace a voice recording if you are not comfortable with talking to your audience.
Answer commonly asked customer questions with a video. Sometimes webmasters will make a separate FAQ page on their website. Another alternative is to produce a video that answers these questions. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.
If you don’t see immediate results, don’t give up! See what your audience likes and doesn’t like, then use that feedback to make improvements. Once you have improved your editing skills and become comfortable in front of the camera, your videos will improve.
If you aren’t great with video, get others to do them for you. Run video contests and provide prizes to those who create the best videos. Advise people that the video that wins will be utilized to help promote your project.
Try recording your voice ahead of time. You may have wanted to create a video but aren’t sure because being on the screen makes you uncomfortable. That said, you can show the product with you talking instead. It is as easy as recording your voice and putting it into your video.
Long videos are boring, short is better. Three minutes is an ideal cap length for maintaining viewer interest and ensuring the reporting of the proper information. Unless your video is super interesting and engaging, keep it to under five minutes at most. Short and sweet is always a great motto.
You could create podcasts from your videos. Podcasting is yet another way in which video marketing can support your bottom line. You also have the opportunity to generate revenue by charging a modest fee to gain access to each episode. But, you do need to make sure you charge only a small amount.
Never end a video without giving viewers important information. Give viewers an idea of where to get your products, and tell them to try them out right away! Make sure to give specific instructions for following through, which prompts the viewer to act decisively. Getting straight to the point is effective, so conclude each video with a direct call to action.
Video marketing can be used to create a direct interaction with consumers. Create videos meant to address common questions or concerns. Videos are a much more engaging form of communication than writing. Your viewers will take notice and be more likely to buy your products or services.
When making your videos, it is important to be transparent and be yourself. People want to see the real you. Once people become acquainted with you, they will feel comfortable buying from you. You will become synonymous with your brand.
Your videos should look as real as possible. Honesty and sincerity are the keys to making believers out of your viewers. If people don’t trust you, they are not very likely to share your videos.
If you need more videos, organize a video contest for your customers. This can be a funny video, demonstration, or anything you like. These videos can also be excellent ways to learn more about your viewers, and vice versa.
Never restrict your video posting to YouTube alone. While Youtube is very popular these days and you should have an account there, you also need to find out where your customers go and post there as well. Give your customers surveys that ask what sites they often visit for videos.
Make a short video that introduces your business, explains what you have to offer and encourage users to join your mailing list. This incentive can be anything from a detailed report, eBook or list of useful tips. When your brand has a face put to it, they’ll believe you a lot more.
If you’re spending money on a video marketing strategy, pay to get your videos on sites that your viewers frequently visit. Don’t place your video with services that will put it in a pop-up or place it willy-nilly on sites that don’t have anything to do with your product or service. You can use surveys and statistics to see what kinds of sites your audience visits regularly.
Most people enjoy a great story that is told well. Share any stories you have about your products or customers. You could try posting a video about the charitable events that you’ve participated in. Talk about the beginning, middle, and ending. Also show stories from satisfied customers.
The first ten seconds of a video are the most important, so do your best to use your time wisely. After they’ve taken the bait, they are more likely to view the entire video. How can you ensure you hook their attention? That depends on who your targeted viewer is and what topic you’re discussing in the video.
Video marketing can be used to create a direct interaction with consumers. Instead of simply posting a written reply, make a video that answers their questions. This kind of communication engages the viewer and will probably make your customers appreciate you a little more.
On your site, don’t use the auto-play option on videos. Let the customer choose to watch or not. Sometimes they won’t have speakers or don’t want sound to come out of their computer at work. Let them decide when to play your videos.
Expand outside of YouTube. While this is a great place to start, go beyond it, too. Do a poll among your clients and find out where they are most likely to view videos that you post.
If you don’t check comments and the stats for the video you made, then how can you be sure things are going well? Go over the results of the videos you make and compare them to how the others did so that you can see where you should go from here.
Continue creating new content videos. Keep producing them! Make videos often as a means to draw customers. You can even do a video series, if you like. Focus on different traits of your company to give a well-rounded look at it.
As previously mentioned, video marketing is great for boosting your business. Take advantage of the tips above for a video marketing campaign that boosts your sales and profits. It is time for you to get started with video marketing.
Don’t overuse showpiece videos. These can often be expensive. You should instead focus on affordable videos you can show online or at events. It might be a good idea to pay a professional to make your video.