Keeping Your Customers Buzzing Using Social Media
Regardless of your product and service offering, social media marketing has much to offer your business. Social media sites often have millions of people using them, and new people join every single day. This article provides some useful knowledge that can help you use social media to your advantage.
Use Twitter in your social media marketing. Make sure your tweets are varied and content rich. Tweet tips or suggestions that are relevant to your product. Sprinkling these tweets in among blatantly promotional ones will keep your readers more interested in what you have to say.
You should create a button for Twitter in your blog posts. This makes it easier for readers to share your content on Twitter. This technique greatly expands the potential reach of your marketing messages.
Give offers that are exclusive to your followers on social media. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. You can run a contest, for example. If this is not up your alley, offer a special deal if they choose to follow you. You can also have announcements that are made specifically on social media websites.
You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. This can easily generate more traffic for bother you and the guest blogger. If you do a guest blog, get the permission of the host to leave a link to your site. Also, afford your guest bloggers a similar courtesy. The followers of the guest blogger will probably read this post and check out your site.
Don’t be afraid to get help with your marketing. You have access to a multitude of people who are capable of helping you with your social media endeavors. They are not inexpensive though, so be prepared to spend some money if you go down this path.
You should find different ways to interact with customers on a personal, as well as professional, level. If it’s appropriate, comment on their blogs or Facebook status. When you are making comments do not get involved with a personal discussion; contact them only when they are chatting about something that pertains to your business or products.
Use the one-two punch of email marketing and social media marketing. Include a link to your Facebook page or Twitter account at the end of all of your emails. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.
You can use the Twitter API to automatically tweet certain messages at a given time of day or in reaction to an event, such as a blogger posting something. You can also borrow on the popularity of other Twitter accounts by re-tweeting and commenting on their content regularly. Not only will the bloggers enjoy the extra exposure, but your followers will appreciate the great content that you share with them.
Social media marketing is all about social interaction, so don’t neglect to speak with people on a face-to-face basis. Or PC-to-PC, more accurately. Your customer doesn’t want to make friends with you and then deal with an anonymous customer service rep. Customers want the ability to speak to a person directly.
You can ask your customers to do a survey. If your customers are on social networks for more than one hour per day, you need to create a brand page. If you find that your potential customers are non-users of social media, you can put your time and effort into other strategies.
Don’t submit a Facebook post or Twitter tweet until you have proofread the content. Informal as social media are, you want to project a professional appearance at all times. You may have to abbreviate some things to fit them into Twitter messages because of the 140-character limit. Use abbreviations sparingly, even on Twitter. Every bit of effort you expend to improve your content’s appearance will pay off.
Online contests or giveaways will generate more leads to your website. One easy way to incorporate a giveaway into your Facebook page is to use your company’s goods or services. This not only shows that you appreciate your customers, but also acts as an additional marketing channel.
Make sure your blog posts contain some visual entertainment. Visitors do not want to just look at text with no graphics. Add some non-text elements to break up the text, like logos, images or videos that your readers will want to look at. Don’t go overboard to the point where all you have is visuals, but even out the text and the graphics.
If you want your Facebook page fun and to flow well, frequently put up content that looks good and is enjoyable. There are a million different ways to approach this. You can get some funny videos from Break or YouTube. You could paste some jokes or memes. The sky is the limit here. You still want to look professional so find a balance.
It should constantly be stressed that your social networking and media profiles need to be marketed in separate languages, but don’t forget to take that extra step and localize with their areas. Know the market where you are advertising and tailor your efforts towards that country. You can create a meaningful connection and encourage return visits by creating something unique to each audience.
You should keep in mind what your competetors have employed. Use your past failures and successes to improve what you are doing. By doing this, you will know what does or does not work when you make the decision to try web based marketing again.
It would be hard to find any business that would not gain advantages from use social media in their marketing efforts. Whether you are the owner of a new website or a more seasoned owner, social media networking is a very powerful tool. Keeping this article in mind, you can now make social media marketing the greatest tool you have!