More Than Myspace: Using Social Media To Market Products And Services
Social media is not new. The ability to use this media as a marketing tool for businesses is a new and evolving concept. Since social media is still in its infancy, it will continue to evolve for some time to come, but the basics should stay constant.
When you post on a blog, make sure that there is a button the viewer can use to share the post to Facebook close by. Your readers will be able to share your content with their friends easily. More people read your articles, develop an interest in your products and visit your website.
Reach out to as many people as possible while developing and implementing your social media marketing strategy. Even if they don’t subscribe or follow your page, they’re at least being made aware of your company’s presence.
Tie all your social media pages together with links. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page. Use your Twitter account to promote your blog. Make it all work together. Creating links in different forms of media will widen your costumer base.
Offer special opportunities and discounts to those who follow you on social media. Grab your customers with a unique post. For instance, start a fun contest. If that is not doable, you might want to give them a special offer. Additionally, make special announcements exclusively on your social sites.
Answer as many questions people throw your way as possible. Its pretty easy to miss new comments, so pay attention to finding them when you log in.
Include content that is specifically targeted to your current followers and existing customers. Write an article and link to it from Twitter, for example. You’ll reach thousands of eyeballs. Be certain to show appreciation for those who express interest in your product, and talk about experiences you have had. This type of article will be shared quickly.
Facebook helps your followers easily share your content. Because of the new Timeline feature and other cool Facebook features, a user’s actions are shared on their page where their friends will see it. Get your readers to chat with you and others on posts so that you can expose your presence more.
Answer questions and reply to comments on social media marketing websites. Try to check your page at least twice-daily so that responses are left for too long. Quick, accurate responses will gain you a good online reputation so allow yourself to be alert whenever a comment is left. Don’t forget that your response will be visible to the public.
If you use social networks, like Youtube, create catchy titles. The titles need to have keywords that relate to the products you sell and the industry you are in. When you provide information of value to your viewers, your reputation will quickly spread as these views share your information with others.
You want to be sure that all of your ads are visible and in places that can be seen by anyone. Placing your ad in a highly noticeable spot on the page will increase the chances that people will click on your ad and visit your business, thus increasing your sales.
Flexibility is very key when managing the content on your website. Create excitement by updating the content of your social media sites more often when launching new products or services. If not much is currently happening, though, you should curb your posting so you aren’t posting poor quality content that can hurt your brand.
Don’t just use one social media site to market your business. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. This ensures that you will reach a broad demographic.
A surefire way to create buzz around your company products is to conduct online Q&A sessions about the product. This is a great way to educate potential customers about what you have to offer, and about your business. The interactivity of such a event goes a long way towards having your visitors feel a personal link to your business.
Consider adding an employee blog to your company’s website as an important part of your social media marketing campaign. Employee blogs will give your customers a unique view into the personality of your business. It also gives them insight into your corporate culture and how your products go from raw materials to finished product. A customer that knows about the inner workings of your business is likely to trust it more.
Persevere and do not give up on social media. Building a network and attracting followers takes time, and you may not immediately see the benefits of media marketing. It takes months and even years to get a good loyal customer base to follow you that can be used to market your business too.
Run Facebook contests. Prospective buyers and customers find pleasure in being given a chance to win something. Creating a contest is a good way to use this feeling people love to get them excited about your social media page. Contests are also good ways to get the word out about a new product.
Use your Facebook page to run a giveaway, or some other kind of contest. Your products can be awarded as a winning prize to those who win the contests you hold. Your customers and fans will enjoy this and this is a good occasion to market your products.
Use Youtube to launch you into different ventures. YouTube is currently one of the most popular sites, and joining is free. Set up your profile for YouTube correctly in order to maximize your advantages. Provide visitors with useful information concerning your business and its offerings. You should also make certain that links to your website are available on the profile.
Take this advice to heart, but find your own way in social media marketing as well. It is likely that you are going to have some competition. Therefore, your uniqueness is what’s going to draw in people. Use the tips and tricks provided here to help you make the most of social media. This can be a wonderful way to generate long term success through social media with people throughout the entire world.