Try Video Marketing For Your Next Promotional Campaign
One of the greatest marketing tools available today is the Internet. Video marketing is truly an effective strategy. If you make videos that get your name out there, you will be able to get yourself out there as well. These tips can get you started.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. It is important to make a strong impact in the initial 15 seconds. Teasers and other attention getters work great here.
When shooting a video it is okay to keep things simple with your equipment. Having a good looking video with no good information is worthless. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
Many marketers find that working in groups makes video production a smoother, more productive experience. You can work with anyone you know to come up with a great concept and execute it. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
To make a good video, do not assume that you need high production value. It isn’t necessary to have professional gear for your videos. You can create an excellent video without a script, even if you do not have any experience. Just breathe and talk directly into the camera. This might not even be required. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
If you are making a video, you should ask your audience to do something. This “call to action” will get viewers involved in your campaign. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. The key to success is to make these actions easy for your viewers.
Keep your videos focused on a single topic. It is easy to veer off topic when you have not prepared properly. Make an outline and stick to it. Your audience will remain interested if you focus on a topic.
Video content analytics are extremely important. Track statistics like where visitors come from, when they are watching and how often they view your videos. You can find out a lot from this data.
Don’t forget about YouTube. You need to concentrate your marketing campaign here. After all, it’s free hosting for your videos. Not only that, but YouTube is the number three website, in terms of number of visitors. Not only is it the most visited video site, it’s also a highly ranked search engine.
Do not forget an introduction and an ending in your video. You must give your name, as well as the name of your company, and explain what information will be presented in the video. Finally, say the name of the company one more time – don’t forget your call to action!
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. It is a good idea if it is within the actual video player. This ensures it can’t be stripped from it.
Personalize the look of your business by using video marketing. Show your audience how your products are made or some funny things that go on in your office. People will enjoy seeing a more personal, intimate side of your business.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. You can always use more than one person in the videos, after all.
Make a FAQ video for the most common questions. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. This provides visitors with the choice of how they wish to receive their information.
Get viewers to take action when viewing your videos. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. If the goal of your video is to get people to subscribe to your newsletter, place a link to a newsletter subscription page in the description of your video and mention your newsletter in the video. You just have to make the process easy for them.
Strengthen your online presence by using videos to link viewers with your various websites and social media profiles. Not everyone uses Facebook. When you let everyone know where they can find you on the social networking sites, your business will gain more exposure. Linking your video and your social media sites will boost your sales.
Honesty is key to connecting with people. When you come across as honest and sincere, people naturally like and trust you. Being natural or authentic can help viewers enjoy the videos and keep coming back for more from you.
After you have read the comments and looked at the statistics of your video, begin making more of them. Use this feedback to improve all aspects of your next video, in terms of better content, improved techniques, and more professionalism, then release an updated version to the public.
Script “goobyes” and “hellos” for videos. You need to introduce yourself and your company, as well as what the video’s going to be about. At the conclusion of the video, put your business name in the video.
Brief videos work better than longer ones. Don’t go over three minutes if possible. Five minutes is okay in some cases, but anything longer than five minutes is too much. “Keep it simple, stupid” is the way to go.
Don’t make videos look like ads. Your customers will not want to watch the videos if you are just trying to sell something. Keep people interested by focusing on the quality of your content and providing them with tips, fun facts, anecdotes and incentives.
Video marketing can get the word out about your website or your social media page. If someone happens to stumble across your YouTube channel, it would be in your best interest to direct them to your Facebook and Twitter pages. Draw attention to your other campaigns so customers can subscribe to the campaign that is adapted to their needs and habits. Increase the number of visitors to your video websites by including links in your social media messages.
Make an introductory video that describes your business and encourages people to subscribe to your email list. Make free offers that will entice them and show them what they can get if they sign up. Once they associate your face with the brand, your sales pitch is likely to sound more appealing.
Before releasing your video you must know how you are going to assess its success. Of course you can make some educated guesses regarding how people are going to respond. However, it’s much better to have some concrete data to help you determine whether the video is working. Keep track of how many people watched the videos or redeemed the unique coupon codes you shared in your videos.
If you are utilizing video marketing, greet customers in a nice way. Allow them to get to know you and your business prior to discussing your true intent. When ending your videos, end the message in a friendly manner and remind them of your name and the name of your company.
Remember to share your videos! Send it to your friends and loved ones. Post a link to your new video on your blog. You can even mail information about it by post to current customers. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. Spread the message!
People love to hear stories! Think of some good stories to tell about your product, service and company. Share videos of things like charitable events and give people a description of how it went. In addition, you can include customer testimonials of how your products have helped them in some way.
To make your video marketing efforts successful, you have to make sure you’re real and above-board. Hidden agendas in your videos will backfire immediately. Make sure you make yourself clear that you’re selling your product. Nurture relationships through your comments on your video. Network with other professionals and establish yourself as an expert in your industry.
You can pose a problem as you begin your video to which you will find a solution. When the video is done, the content should be abundant. Be certain to urge everyone to pass the video along to other people.
You should never have your videos appear to be merely advertisements. If all of your videos make sales pitches, people will start to avoid them. You want to give people something that they can use.
Converting video to podcast format is a very underused method of video marketing. Not only will you be able to market to more people, you’ll also be able to charge a basic fee if you have really good turnouts. One thing you should do is make any fee a little low when you first start.
Make an introductory video that describes your business and encourages people to subscribe to your email list. Be prepared to offer them something in return, like a free download. They will believe your words when there are visuals to go with it.
When planning your videos, don’t get ahead of yourself and take on too much at one time. The more honest you appear, the more viewers will trust you. If people don’t trust you, they are not very likely to share your videos.
Stories are fun to hear. Can you think of any stories you can speak of in regards to your products or company? Share video of charitable events you’ve taken part in and discuss them from inception to action to results. You can use customer reviews in your videos also.
If you have a budget to promote your videos, then choose to have your video show up on related sites. Do not allow your video to be spam. Online questionnaires and polls are an excellent way to reach out with your target market and learn more about their preferences.
Consider utilizing time-lapse photography. Run a video camera in your place of business for a day and let it capture raw footage. You can view and edit them later as you wish and also make a great showcase for your business. By offering more personal insight into your business, you are extending the offer to create a more intimate, trusting relationship with your customers.
Three-minute videos are terrific for educational or how-to formats, other videos ought to run no longer than 30 seconds. People have short attention spans, so gaining their attention for 30 seconds and providing them with your message in that time is the best way to get them to watch all of it.
Consumers just love to see how a product works in front of their own eyes, so consider using a demo video. A good demonstration can be the factor that makes a sale happen. These kinds of videos can also help people that already use your product to answer some questions they had before.
The reach you have with video marketing is limitless. You won’t have to focus on the local folks when you use video marketing. Anyone who owns a computer or mobile device can view a video. What you have learned from this article should help you to construct a wonderful video marketing plan.
The tantalizing “See what happens next…” is the best tool a video marketer can use. It ensures people return for the next installment. Your videos can be even better linked together by relating them to each other.