Video Marketing Tips For The 21st Century
If you have a business, it’s imperative that you keep your mind on marketing. If people aren’t aware that your business exists, then you won’t have a business very long. However, you need to stand out from the competition: you need to try video marketing. Here are some tips for video marketing just for you.
Video marketing gives you a way to be more personal with your customers. Request that clients ask you questions then respond in video form. Send out some sample products to the chosen questions.
Keep in mind that YouTube has editing tools available. For example, you can instantly add annotations on your videos easily through YouTube. This makes it easy to share additional information such as a link or a coupon code.
To make a good video, do not assume that you need high production value. Professional gear is not necessary as long as the picture is balanced and focused. You don’t need a lot of confidence or a great script, either. Just keep your personality up front and speak directly to the video camera. In fact, you might not even need to do this. Screen capture sequences and PowerPoint presentations sometimes get the job done.
Quality content is the key to making a great video go viral. It’s not necessary to have the latest equipment in order to succeed in this arena. If your video offers people information that is valuable, they will watch it even if it is not of the highest quality. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.
Make sure your videos remain on-topic and focused. You don’t want to find yourself wandering too far away from the topic. Try to stick to a pre-written outline of your video. Stay focused and on topic and you will be more successful with video marketing.
You can’t expect viewers to watch videos over 20 minutes in length. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.
YouTube should not be ignored. This is where you should base your campaign from. You can host videos for free. It is also the third most popular website on the net. YouTube is the world’s most popular online video website and a high volume search engine as well.
Keep all of your videos optimized. Use a different title and description as you load your videos to different websites. Don’t forget the keywords, either. Also, include your contact information so that people will be able to find you should they have the inclination.
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. It’s a good idea to have the link play within the video player. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
In video marketing you have a very short time frame to capture your viewers attention. The 15 seconds that start your video must count. Give your viewers a reason to watch the whole thing.
Your content should be informative and useful. When you create a video for a business it’s important to give out great information that is useful. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn’t interesting. Spark your viewer’s interest. Boring commercials will not do that. You can build your traffic continuously by having enjoyable, engrossing videos.
Many marketers find that working in groups makes video production a smoother, more productive experience. Team members can be anyone who has a working knowledge of your company. Anyone who contributes should be given due credit, even if their input was minimal.
Get your employees and coworkers involved in your video marketing efforts. The person in front of the camera should be pleasant, happy and comfortable. You can always use more than one person in the videos, after all.
Each video should remain concise and focused. When not properly prepared, straying from the topic is common. Try making a simple outline of what you want your video to be about and keep to it while filming. By staying on topic, your videos will be more concise.
Be sure the page the video is on also has an opt-in option for your mailing list. People might want more information, and this is a golden opportunity to add them to your list.
Decide on a consistent tone for your marketing videos. Various types of videos can be effective, whether they are how-to videos or videos that are humorous. What are you selling? Who do you want to target? Keep all of this in mind when deciding on how you want to approach your video style.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. This will give you the opportunity to interview experts and/or document your experiences. Have someone record any talks you give, too.
Take a video camera with you if you are visiting a public event such as a convention or trade show. You may get a chance to conduct some expert interviews or just shoot footage of the event itself. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.
People just want you to be honest with them. Only make videos about subjects that really interest you or causes you really believe in. By speaking with sincerity, people will be far more likely to take to heart the subject you have presented and revisit your videos in the future.
Keep content fresh so that viewers return frequently. Boring content only drives away potential viewers, and that is not good for your business. Let your viewers wait a while so that they’re anxious to see the things you came up with. As content gets more interesting, more viewers will be attracted to it.
If you get asked a question quite a few times, creating a video to answer it is a good idea. You might want to create a video for Frequently Asked Questions. Making a video will give them the information they need without having to read through things.
You may want to consider having other people make videos for you. Develop a contest that rewards people who make great videos for you. Make sure people know that they have to surrender their videos to you to get the prizes.
Don’t just post your video onto YouTube. You should also post the video on your own site. This will allow people to watch your video on your site, within easy reach of your products or services. The number of views you get on both your site and YouTube will be counted by Google, so no worries.
Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. It is up to you to use social networking and any others channels you have to promote it. Tell people to look at it and then it’ll take off.
Perfection is not your goal! You’re not required to have the greatest recording equipment or actors if you wish to get into video marketing. Any camera and computer should do. Also, smartphones have built-in cameras, so if you own this type of phone, you can use its camera for your videos. You should be a professional and give good content to customers.
Share your video far and wide. Distribute it to any of your email contacts who might be interested. Also, make a post on your blog about your new videos. You can even mail information about it by post to current customers. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Spread the word to everyone!
A great way to generate more videos for your website is to hold a video contest. You might want to include some jokes or a serious subject. These videos will build your relationship with your readers.
Whenever posting videos to YouTube, understand that you’ll probably have to moderate some of the comments you receive. The opinions of many viewers are influenced by the comments, and if viewers see comments that are negative or offensive, your campaign can be a dud. If you don’t want to spend your time moderating comments, you may want to disable them altogether.
People like hearing stories! Are there stories you can share about your products or your company? Show viewers some footage of charitable works you have done. Also, consider testimonials from satisfied customers. In this respect, real people are so much more effective than paid actors.
Shorter videos are best. Try keeping videos under three minutes in order to hold viewer attention. Aim for a video that’s roughly three minutes long – five at the very most. A great motto to follow is to keep things short and sweet.
Use your video to provide a solution for a dilemma that many people have. Once your video is over, your audience should have some useful information they can use. Encourage your viewers to share and like your video.
Always include some call to action at the end of videos. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Provide clear directions to enable your customers to follow through and make a purchase. A powerful and assertive call-to-action is a great way to finish every clip.
If you’re marketing to a country that speaks another language, hire a translator. Do not rely on online translators if your audience is from a different culture and speaks another language. If your videos are well-done and use appropriate cultural references and verbiage, you are sure to win customers’ respect.
Do not make your video look like an advertisement. If you are only releasing sales pitches, you will lose your audience. You need to provide your audience with quality content such as useful tips, fun facts or answer their questions and demonstrate your products in detail.
A three minute video is useful for education or a how-to, but others should be under 30 seconds. Nowadays, people have very short attention spans. Therefore, it’s vital that you have their attention and say what you need to say in only 30 seconds so that you can ensure the viewers will actually watch the full video.
Create a how-to video in order to market yourself. Make sure that you do not leave out any important information. If you make a video showing how to do something and it doesn’t work, that makes you look less trustworthy. If you are giving people a service, people will want to business with you.
Be sure to pay attention to the opinions of your video viewers. Remember that you are using the videos to get more viewers. If your viewers have suggestions or questions about your videos, answer them. Implementing their ideas will make them feel like their opinions matter, which will cause them to stick around and share your videos to their friends.
Weekly podcasts are another great strategy. Podcasts have become very popular in the last few years. As a business owner it can really pay off to try new things sometimes. Many people will like downloading the podcast you are putting out so they can watch it later.
You should now know the basics of how video marketing works, and how it might increase your profits. Online video marketing is essential to competing in today’s business environment. Video marketing has “cha-ching!” written all over it.
Watch what your competition is putting out there. This is so you can stand out, not copy competition. Sit down and create lists of what kinds of creative things you can do that are unique. View as many marketing videos as possible to get a sense of what you would like to create.